Hispanic Insights Hub
65 million Americans. $2.7 trillion in spending power. And still one of the most misunderstood consumers in the market.
Why This Matters
The U.S. Hispanic market isn’t an afterthought or a niche segment. It’s the single greatest growth opportunity in American consumer marketing right now. Brands that understand this community’s values, identity, and buying behavior don’t just grow — they build loyalty that lasts. At Matiz Intelligence, we built this hub to give you the data and perspective you need to start making smarter decisions.
THE SCALE
Who They Are
At 65.2 million people, U.S. Hispanics represent nearly 20% of the total population — and that number is growing faster than any other group. With a median age of just 31, this is a young, family-centered community that will define American consumer culture for the next generation. By 2060, they are projected to reach 111 million, accounting for 28% of all Americans.
65.2M
U.S. Hispanic population today31
Median age- youngest major demo19.5%
Share of total U.S. population111M
Projected population by 2060