Hispanic Insights. Built to Act On.
We help brands move beyond data and into strategy — with cultural intelligence that drives real results in the Hispanic market.
Our Approach
Hispanic marketing isn't just about speaking Spanish. It's about understanding a community that is reshaping American culture at a scale most brands have yet to fully grasp. Matiz Intelligence combines cultural fluency, syndicated data, and over a decade of brand-side experience to deliver insights that don't sit in a deck. Every engagement ends with a clear path forward: messaging frameworks, campaign direction, and strategy your team can act on immediately.
Cultural Understanding
Hispanic culture is not a monolith — and we don't treat it like one. From acculturation dynamics to regional nuances to Gen Z identity shifts, we bring the kind of cultural fluency that lets your brand show up credibly, not just correctly.
Data-driven Insights
We work with leading syndicated data sources — including MRI-Simmons and NielsenIQ — to build a complete picture of your Hispanic consumer: who they are, how they buy, and where the opportunity is. No guesswork. No generalizations. Just clean, actionable intelligence.
A Force That Can't Be Ignored
Hispanic households make up 14.7% of U.S. households yet account for 15% of all CPG dollars spent — and 23% of total dollar growth. Their discretionary spending reached $270B in 2025, up 20% year over year. This is not a niche opportunity. It's the growth engine.
$2.7T
Total Hispanic spending power
23%
Contribution to CPG dollar growth
$270B
Discretionary spend in 2025
+20%
YoY growth in discretionary spend
"If U.S. Latinos were a standalone economy, they would be the 7th largest GDP in the world — ahead of Italy, Brazil, and Canada."
— UCLA Latino Policy & Politics Institute
Strategic Partnerships
Hispanic consumers over-index in music, sports, and social media engagement. We connect brands with the right media and influencer partners to extend your strategy into the cultural spaces where your audience actually lives.
Our Services
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Marketing Strategy
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Consumer Insights
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Brand Positioning
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Brand Building
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Market Research
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Product Innovation
Meet the Founder
Rodrigo Gonzalez, MBA
Founder
"The brands that win the next decade of U.S. consumer growth won't be the ones who eventually get around to Hispanic consumers. They'll be the ones who started now."
— Rodrigo Gonzalez, Founder, Matiz Intelligence